Home : The World of Ice & Fire
The World of Ice & Fire: The Untold History of Westeros and the Game of Thrones   by George R.R. Martin, Elio Garcia, Linda Antonsson
On Sale Date: October 28, 2014
9780553805444, 0553805444
$50.00 USD, $58.00 CAD
Fiction / Fantasy / Epic
336 pages
9.310 in W | 12.200 in H | 1.480 in T | 4.000 lb Wt
236mm W | 310mm H | 38mm T | 1,814g Wt
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down Summary
With all new history and material from the maester himself, this lavish, fully illustrated, full-color book will be the comprehensive guide to the mega-bestselling world that George R.R. Martin has established in his Ice and Fire books. A must have for both long-time fans, new readers, and viewers of the HBO series, Game of Thrones.

This is the comprehensive guide to all things Game of Thrones and beyond. From the pre-history to the coming of the First Men, through the reign of the Targaryen kings and Robert’s Rebellion, this guide—co-written by George R.R. Martin and the immensely knowledgeable founders and keepers of the www.westeros.org site—will tell series readers old and new all they might want to know about the history and culture of Westeros and the lands beyond the Narrow Sea—a tapestry of all new history that George has invented solely for this volume.

Story Locale: Westeros (fantasy world)
down Contributor Bio(s)
GEORGE R. R. MARTIN sold his first story in 1971 and hasn’t stopped. As a writer-producer, he worked on The Twilight Zone, Beauty and the Beast, and various feature films and pilots that were never made. In the mid ’90s he returned to prose and began work on A Song of Ice and Fire. He has been in the Seven Kingdoms ever since. He lives with the lovely Parris and their cat.

ELIO GARCIA, Jr. and LINDA ANTONSSEN founded and run the popular site www.westeros.org, which is the definitive source for all things George R.R. Martin.

Author Residence: Santa Fe, NM (GRRM)/Gothenburg, Sweden (EG & LA)

Author Hometown: Bayonne, NJ (GRRM)/Miami, FL (EG)/Sweden (LA)
down Comp Titles
The Lands of Ice and Fire (A Game of Thrones) by Martin, George R.R.
10/30/2012, 9780345538543, $40.00, , Fiction
A Game of Thrones: The Graphic Novel: Volume One by Martin, George R.R.
3/27/2012, 9780440423218, $25.00, Hardcover, Comics & Graphic Novels
The Wit & Wisdom of Tyrion Lannister by Martin, George R.R.
10/29/2013, 9780345539120, $16.00, Hardcover, Humor
The Wit & Wisdom of Tyrion Lannister by Martin, George R.R.
10/29/2013, 9780345539144, , E-Book, Humor
The Outlandish Companion by Gabaldon, Diana
6/29/1999, 9780385324137, $35.00, Hardcover, Fiction
The World of Shannara by Brooks, Terry
8/18/2009, 9780345480682, $40.00, Hardcover, Fiction
The Dragonlover's Guide to Pern by Nye, Jody Lynn
11/5/1989, 9780345354242, $19.95, , Fiction
The World of Robert Jordan's The Wheel of Time by Jordan, Robert
11/13/1998, 9780312862190, $49.99, Hardcover, Fiction

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down Images/Illustrations
down Marketing Plans
Marketing: Part of annual holiday advertising campaign

Excerpt posted on file sharing sites and promoted on author's website, Suvudu, and the Del Rey social media channels

SFF platform: www.Suvudu.com, Del Rey Spectra Facebook page & Twitter feed

Convention promotion at San Diego Comic-Con (7/14) and New York Comic Con (10/14)

Library marketing

Cross-promotion with HBO

Online content available for accounts

Publicity: National media attention

National/local review and feature print attention

Online review and feature attention

Targeted blogger outreach

Feature Website: www.suvudu.com

Author Website: www.georgerrmartin.com

Author Social Media: F: on.fb.me/1lFpXNh T: bit.ly/1evmvTg
down Key Selling Points
ALL-NEW MATERIAL CONTRIBUTED BY GEORGE R. R. MARTIN: This book contains a wealth of all-new historical material, created by George exclusively for this volume—with over 50% penned by George himself.


FULLY ILLUSTRATED: The full-color guide will be filled with gorgeous original artwork and maps commissioned exclusively for this edition.

GRRM-BRANDED PACKAGING: The cover design for THE WORLD OF ICE AND FIRE reflects the packaging for GRRM’s A Song of Ice and Fire series, providing a clear visual link for readers of the novels.

HBO’S MOST-WATCHED SERIES: Viewership numbers continue to rise on HBO’s blockbuster series, with each season surpassing records set the season before—Game of Thrones is now HBO’s most-watched series, surpassing even The Sopranos.

MORE GRRM: April 1 brought the MM and TR MTI editions of A FEAST FOR CROWS, and the ROGUES anthology (6/17/14, edited by GRRR and Gardner Dozois) includes a brand-new Ice & Fire story from George himself.

SURGE IN NUMBERS: Since the show’s premiere, novel sales have increased exponentially, proving that people who get a taste of this world are keen to devour all there is about it.To date, there are over 23 million copies of A Song of Ice and Fire series in print, and over 4.7 million in eBook sales.

APP-ORTUNITIES: This will serve as the perfect companion volume to the Ice and Fire app, released in November 2012, which will be updated to include links to this book.

A WINNING TEAM: George’s co-authors on this book, Elio Garcia and Linda Antonssen, are the founders of the www.westeros.org site, and probably know more about this world than anyone save George. In fact, they are the folks George calls when he forgets certain series details.

HOLIDAY GIVING: Perfectly timed for the holiday season, this volume is the ideal gift for the George R.R. Martin fan in your life.

down References